Social Media Content by Industry
There isn't one social media strategy that works for every business.
A restaurant has different content opportunities than a real estate agent. A fitness studio doesn't need the same type of content as a law firm or a retail store.
The products you sell, services you provide, customers you serve, and decisions your customers make should all influence the content you create.
Understanding those differences can make it easier to create social media content that is actually relevant to your audience.
Why Industry Matters in Social Media Content
Your industry determines many of the questions your customers ask and the information they need before making a decision.
For example, a restaurant might need to show its food, atmosphere, menu, and customer experience.
A professional service business may need to focus more heavily on education, expertise, trust, and frequently asked questions.
An effective content strategy starts with understanding what your customers need to see from your particular business.
Social Media Content for Restaurants and Cafés
Restaurants and cafés have a natural advantage on social media because their products are highly visual.
Content can include:
Food and drink photography
Menu items
New dishes
Seasonal offerings
Behind the scenes kitchen content
Staff
Restaurant atmosphere
Customer experiences
Special events
Promotions
Local partnerships
Professional photography can make food, drinks, interiors, and experiences much easier to showcase consistently.
Explore Social Media Photography →
Social Media Content for Real Estate
Real estate professionals have opportunities to create content around both properties and their expertise.
Content might include:
Property photography
Property walkthroughs
Neighborhood information
Home buying tips
Home selling advice
Market information
Frequently asked questions
Client experiences
Agent introductions
Behind the scenes content
Short form video can be particularly useful for property tours, educational content, and neighborhood focused videos.
Explore Short Form Video Content →
Social Media Content for Fitness Businesses
Fitness businesses can use social media to educate potential clients while showing what their experience is actually like.
Content ideas can include:
Exercise demonstrations
Training tips
Educational videos
Trainer introductions
Client experiences
Facility photography
Workout content
Frequently asked questions
Nutrition education
Classes and events
The goal isn't simply to show people working out.
Content can demonstrate the knowledge, personality, environment, and services that make the business different.
Social Media Content for Salons and Beauty Businesses
Beauty businesses are highly visual and can use social media to showcase both their work and the experience they provide.
Content can include:
Before and after images
Finished styles
Services
Products
Team members
Tutorials
Client experiences
Behind the scenes content
Educational videos
Seasonal trends
Photography and video can help showcase results while also introducing potential customers to the people behind the business.
Social Media Content for Retail Businesses
Retail businesses can use social media to showcase products while giving customers reasons to visit or purchase.
Content might include:
New products
Product demonstrations
Product photography
Styling ideas
Seasonal collections
Promotions
Staff recommendations
Customer experiences
Behind the scenes content
Store events
Short form video can also be useful for demonstrating products and answering common customer questions.
Social Media Content for Professional Services
Professional service businesses often need to establish trust before someone is willing to become a customer.
Content can help demonstrate expertise and make the people behind the business more familiar.
Examples include:
Educational content
Frequently asked questions
Industry insights
Team introductions
Client experiences
Case studies
Business owner videos
Behind the scenes content
Service explanations
For professional services, content doesn't always need to be highly promotional.
Teaching something useful can be an effective way to demonstrate expertise and give potential customers a reason to follow the business.
Social Media Content for Hospitality Businesses
Hotels, venues, event spaces, and other hospitality businesses can use social media to sell an experience rather than simply a product.
Content can showcase:
Rooms and spaces
Amenities
Food and drinks
Events
Guest experiences
Staff
Local attractions
Behind the scenes operations
Seasonal experiences
Professional photography and video are particularly valuable because potential customers often want to see the experience before making a reservation or booking.
Social Media Content for Local Brands
Local brands can use their location and community as part of their content strategy.
Content might feature:
Local customers
Community events
Partnerships
Local products
Team members
Business locations
Community involvement
Local culture
For Detroit and Metro Detroit businesses, this can help create a stronger connection with the people and communities they serve.
Explore Social Media Content for Local Businesses →
Choosing the Right Content for Your Industry
Knowing your industry is only the starting point.
Your content should also reflect:
Your target audience
Your business goals
Your products or services
Your brand personality
Your location
Your available resources
Your competitors
Your customer's buying process
Two businesses in the same industry can still need completely different social media strategies.
The goal isn't to copy what another business is doing.
It's to determine what your audience needs from your business.
Industry Specific Content Planning
Once you understand what your audience needs to see, those ideas can be organized into a content plan.
Content planning can help you balance different types of content and make sure you're regularly covering the topics that matter to your customers.
Your plan might include:
Educational content
Product or service content
Promotional content
Customer stories
Team content
Behind the scenes content
Local content
Seasonal content
Explore Content Planning →
Industry Specific Photography and Video
Different industries also require different types of visual content.
A restaurant may need food and atmosphere photography.
A real estate agent may need property photography and walkthrough videos.
A fitness business may need exercise demonstrations and trainer content.
A professional service business may need team photography, headshots, educational videos, and brand imagery.
The content production process should reflect how your customers actually experience the business.
Explore Social Media Photography →
Explore Short Form Video Content →
Industry and Social Media Strategy
Industry specific content should ultimately support a larger social media strategy.
Your strategy determines what you're trying to accomplish, who you're trying to reach, and what role social media plays in your overall marketing.
Industry specific content helps determine what that strategy looks like in practice.
Explore Social Media Strategy →
Building a Social Media System for Your Industry
Your business doesn't need to follow someone else's social media formula.
The strongest approach starts with your own customers, services, products, goals, and resources.
From there, you can build a system that combines:
Strategy
Content planning
Photography
Short form video
Social media management
Advertising
The right combination depends on what your business needs.
Explore Social Media Management →
Explore Social Media Advertising →
Need Industry Specific Social Media Content?
If you're not sure what your business should be posting, the first step is understanding what your customers need to see from you.
Detroit Photography Co. creates professional photography, short form video, and social media content for businesses in Detroit and Metro Detroit.
Whether you're a restaurant, real estate professional, fitness business, salon, retailer, hospitality company, or professional service provider, your content should be built around your actual business.
Explore Social Media Content Creation →
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